/* ============================================================
   BUTLER PERFORMANCE — brand system
   Black · Crimson #C70F18 · White
   Headlines: Barlow Semi Condensed (heavy italic)
   Body/UI:   Inter
   ============================================================ */

:root{
  /* brand */
  --red:        #C70F18;   /* sampled from BP logo */
  --red-bright: #E4151E;   /* hover / highlight */
  --red-deep:   #9E0B12;

  /* neutrals — dark */
  --ink:    #0E0E10;       /* primary dark bg */
  --ink-2:  #141419;       /* alt dark bg */
  --ink-3:  #1C1D22;       /* card on dark */
  --ink-4:  #26272E;       /* raised card on dark */
  --line-d: rgba(255,255,255,.09);

  /* neutrals — light */
  --paper:  #F4F4F5;       /* light section bg */
  --paper-2:#EDEDEF;       /* alt light bg */
  --card-l: #FFFFFF;       /* card on light */
  --line-l: #E3E3E6;

  /* text */
  --tx-dark:   #15161B;    /* text on light */
  --tx-mut:    #63666E;    /* muted on light */
  --tx-light:  #F7F7F8;    /* text on dark */
  --tx-mut-d:  #A2A5AE;    /* muted on dark */
  --white: #fff;

  --maxw: 1200px;
  --pad: clamp(20px, 5vw, 64px);
  --radius: 14px;
  --ease: cubic-bezier(.22,.61,.36,1);

  --head: "Barlow Semi Condensed", "Arial Narrow", system-ui, sans-serif;
  --body: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; -webkit-text-size-adjust:100%; }
@media (prefers-reduced-motion: reduce){ html{ scroll-behavior:auto; } }

body{
  margin:0;
  font-family:var(--body);
  background:var(--ink);
  color:var(--tx-dark);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
:focus-visible{ outline:3px solid var(--red-bright); outline-offset:3px; border-radius:4px; }

.wrap{ width:100%; max-width:var(--maxw); margin-inline:auto; padding-inline:var(--pad); }

.skip-link{
  position:absolute; left:-999px; top:8px; z-index:1000;
  background:var(--red); color:#fff; padding:10px 16px; border-radius:8px; font-weight:600;
}
.skip-link:focus{ left:12px; }

/* --------- headline utility --------- */
.red{ color:var(--red); font-style:italic; }
em.red{ font-style:italic; }

/* ============================================================
   BUTTONS
   ============================================================ */
.btn{
  --_bg:var(--red); --_fg:#fff;
  display:inline-flex; align-items:center; justify-content:center; gap:.5em;
  font-family:var(--head); font-weight:700; font-style:italic;
  font-size:1.02rem; letter-spacing:.01em; text-transform:uppercase;
  padding:.85em 1.5em; border-radius:10px; border:2px solid transparent;
  cursor:pointer; transition:transform .18s var(--ease), background .18s, box-shadow .18s, color .18s, border-color .18s;
  will-change:transform;
}
.btn-red{ background:var(--red); color:#fff; box-shadow:0 8px 24px -10px rgba(199,15,24,.7); }
.btn-red:hover{ background:var(--red-bright); transform:translateY(-2px); box-shadow:0 14px 30px -10px rgba(199,15,24,.85); }
.btn-ghost{ background:transparent; color:#fff; border-color:rgba(255,255,255,.35); }
.btn-ghost:hover{ border-color:#fff; transform:translateY(-2px); background:rgba(255,255,255,.06); }
.btn-block{ width:100%; }

/* ============================================================
   HEADER / NAV
   ============================================================ */
.site-header{
  position:fixed; inset:0 0 auto 0; z-index:100;
  transition:background .3s var(--ease), box-shadow .3s, border-color .3s;
  border-bottom:1px solid transparent;
}
.site-header.scrolled{
  background:rgba(12,12,14,.86);
  backdrop-filter:blur(12px);
  border-bottom-color:var(--line-d);
  box-shadow:0 8px 30px -18px rgba(0,0,0,.9);
}
.header-inner{ display:flex; align-items:center; justify-content:space-between; height:72px; }

.brand{ display:inline-flex; align-items:center; gap:.6rem; }
.brand-mark{ width:44px; height:44px; border-radius:50%; }
.brand-word{
  font-family:var(--head); font-weight:800; font-style:italic;
  font-size:1.35rem; letter-spacing:.01em; text-transform:uppercase;
  color:#fff; line-height:1; white-space:nowrap;
}
.brand-word .accent{ color:var(--red); }

.nav{ display:flex; align-items:center; gap:clamp(1rem,2.2vw,2rem); }
.nav a{
  font-family:var(--head); font-weight:600; font-size:1.02rem; letter-spacing:.02em;
  text-transform:uppercase; color:rgba(255,255,255,.82); transition:color .15s;
  position:relative;
}
.nav a:not(.nav-cta)::after{
  content:""; position:absolute; left:0; bottom:-6px; height:2px; width:0; background:var(--red);
  transition:width .22s var(--ease);
}
.nav a:not(.nav-cta):hover{ color:#fff; }
.nav a:not(.nav-cta):hover::after{ width:100%; }
.nav-cta{
  background:var(--red); color:#fff !important; padding:.5em 1.05em; border-radius:8px;
  font-style:italic; font-weight:700; transition:background .16s, transform .16s;
}
.nav-cta:hover{ background:var(--red-bright); transform:translateY(-1px); }

.nav-toggle{
  display:none; flex-direction:column; gap:5px; width:44px; height:44px;
  background:transparent; border:0; cursor:pointer; padding:10px; border-radius:8px;
}
.nav-toggle span{ height:2.5px; width:100%; background:#fff; border-radius:2px; transition:transform .25s var(--ease), opacity .2s; }
.nav-toggle[aria-expanded="true"] span:nth-child(1){ transform:translateY(7.5px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2){ opacity:0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3){ transform:translateY(-7.5px) rotate(-45deg); }

/* ============================================================
   HERO
   ============================================================ */
.hero{
  position:relative; overflow:hidden;
  background:
    radial-gradient(120% 90% at 85% -10%, rgba(199,15,24,.18), transparent 55%),
    linear-gradient(180deg, #0B0B0D 0%, var(--ink) 60%, var(--ink-2) 100%);
  color:var(--tx-light);
  padding-top:clamp(120px, 20vh, 190px);
  padding-bottom:clamp(56px, 9vh, 96px);
}
.hero-bg{ position:absolute; inset:0; pointer-events:none; z-index:0; }
.hero-watermark{
  position:absolute; right:-4%; top:50%; transform:translateY(-50%);
  width:min(52vw, 620px); opacity:.07; filter:grayscale(1) brightness(2);
  mix-blend-mode:screen; border-radius:50%;
}
.slash{ position:absolute; background:var(--red); transform:skewX(-18deg); border-radius:2px; }
.slash-1{ width:8px; height:220px; right:20%; top:8%; opacity:.5; }
.slash-2{ width:4px; height:120px; right:22%; top:6%; opacity:.85; }

.hero-inner{ position:relative; z-index:1; }
.eyebrow{
  display:inline-flex; align-items:center; gap:.6rem; margin:0 0 1.2rem;
  font-family:var(--head); font-weight:600; font-style:italic; text-transform:uppercase;
  letter-spacing:.08em; color:var(--tx-mut-d); font-size:1.05rem;
}
.tick{ display:inline-block; width:26px; height:3px; background:var(--red); border-radius:2px; }

.hero-h{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(2.7rem, 8vw, 6rem); line-height:.94; letter-spacing:-.005em;
  margin:0 0 1.4rem; max-width:16ch;
}
.hero-sub{
  font-size:clamp(1.05rem,2.1vw,1.3rem); color:var(--tx-mut-d);
  max-width:56ch; margin:0 0 2rem;
}
.hero-cta{ display:flex; flex-wrap:wrap; gap:1rem; margin-bottom:2.6rem; }

.tri{
  list-style:none; margin:0; padding:0; display:flex; align-items:center; gap:.9rem; flex-wrap:wrap;
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  letter-spacing:.14em; font-size:.98rem; color:#fff;
}
.tri li[aria-hidden]{ color:var(--red); font-weight:800; }

/* ============================================================
   MARQUEE
   ============================================================ */
.marquee{
  background:var(--red); color:#fff; overflow:hidden; padding:.7rem 0;
  border-block:1px solid rgba(0,0,0,.15);
}
.marquee-track{
  display:inline-flex; align-items:center; gap:1.4rem; white-space:nowrap;
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  letter-spacing:.05em; font-size:1.05rem;
  animation:scroll-x 34s linear infinite;
}
.marquee-track b{ opacity:.6; }
@keyframes scroll-x{ from{ transform:translateX(0); } to{ transform:translateX(-50%); } }
@media (prefers-reduced-motion: reduce){ .marquee-track{ animation:none; } }

/* ============================================================
   POSITIONING BAR
   ============================================================ */
.positioning{ background:var(--ink-2); color:#fff; padding:clamp(40px,7vw,72px) 0; }
.positioning-inner{
  display:flex; align-items:center; justify-content:space-between; gap:2rem; flex-wrap:wrap;
}
.positioning-h{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(1.8rem,4.5vw,3.2rem); line-height:.95; margin:0;
}
.chips{ list-style:none; margin:0; padding:0; display:flex; flex-wrap:wrap; gap:.7rem; }
.chips li{
  font-family:var(--head); font-weight:600; font-size:1rem; letter-spacing:.02em;
  padding:.55em 1.1em; border:1px solid var(--line-d); border-radius:999px;
  color:var(--tx-light); background:rgba(255,255,255,.03);
}

/* ============================================================
   SECTION SHELL
   ============================================================ */
.section{ padding:clamp(64px, 11vh, 130px) 0; position:relative; }
.section-light{ background:var(--paper); color:var(--tx-dark); }
.section-light.section-alt{ background:var(--paper-2); }
.section-dark{ background:var(--ink); color:var(--tx-light); }
.section-dark.section-alt{ background:var(--ink-2); }

.sec-head{ max-width:64ch; margin-bottom:clamp(2.4rem,5vw,3.6rem); }
.sec-num{
  display:inline-block; font-family:var(--head); font-weight:700; font-style:italic;
  text-transform:uppercase; letter-spacing:.14em; color:var(--red);
  font-size:.95rem; margin-bottom:1rem;
}
.sec-h{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(2rem, 5.2vw, 3.6rem); line-height:.95; letter-spacing:-.005em; margin:0 0 1rem;
}
.sec-lead{ font-size:clamp(1.02rem,1.6vw,1.2rem); color:var(--tx-mut); max-width:60ch; margin:0; }
.section-dark .sec-lead{ color:var(--tx-mut-d); }

/* ============================================================
   SERVICES GRID
   ============================================================ */
.svc-grid{
  display:grid; gap:1.1rem;
  grid-template-columns:repeat(auto-fill, minmax(270px,1fr));
}
.svc{
  position:relative; background:var(--card-l); border:1px solid var(--line-l);
  border-left:4px solid var(--red); border-radius:12px; padding:1.6rem 1.5rem;
  transition:transform .22s var(--ease), box-shadow .22s, border-color .22s;
}
.svc:hover{ transform:translateY(-6px); box-shadow:0 22px 40px -26px rgba(0,0,0,.5); border-left-color:var(--red-bright); }
.svc-ico{
  display:inline-grid; place-items:center; width:46px; height:46px; border-radius:10px;
  background:rgba(199,15,24,.08); font-size:1.4rem; margin-bottom:1rem;
}
.svc h3{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.3rem; line-height:1.05; margin:0 0 .5rem; color:var(--tx-dark);
}
.svc p{ margin:0; color:var(--tx-mut); font-size:.98rem; }

/* ============================================================
   PROBLEM / PAIN LIST
   ============================================================ */
.pain-list{ list-style:none; margin:0 0 2rem; padding:0; display:grid; gap:.8rem; max-width:820px; }
.pain{
  display:flex; align-items:center; gap:1rem; background:var(--card-l);
  border:1px solid var(--line-l); border-left:4px solid var(--red); border-radius:10px;
  padding:1.05rem 1.3rem; font-weight:600; font-size:1.08rem; color:var(--tx-dark);
  transition:transform .2s var(--ease);
}
.pain:hover{ transform:translateX(6px); }
.mark-x{ color:var(--red); font-weight:800; font-size:1.15rem; flex:none; }
.closer{ font-size:1.15rem; max-width:60ch; color:var(--tx-mut); }
.closer strong{
  display:block; font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(1.3rem,3vw,1.9rem); color:var(--tx-dark); margin-bottom:.3rem; line-height:1;
}

/* ============================================================
   ONE PLATFORM
   ============================================================ */
.platform-pills{
  list-style:none; margin:0 0 2.6rem; padding:0; display:flex; flex-wrap:wrap; gap:.8rem;
}
.platform-pills li{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.1rem; letter-spacing:.02em; color:#fff;
  padding:.7em 1.4em; border-radius:999px; border:1px solid var(--line-d);
  background:var(--ink-3); display:inline-flex; align-items:center; gap:.6rem;
  transition:transform .2s var(--ease), background .2s, border-color .2s;
}
.platform-pills li::before{
  content:""; width:9px; height:9px; border-radius:50%; background:var(--red); flex:none;
}
.platform-pills li:hover{ transform:translateY(-3px); background:var(--ink-4); border-color:var(--red); }
.platform-foot h3{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(1.4rem,3.4vw,2.2rem); margin:0 0 .5rem; line-height:1;
}
.platform-foot p{ margin:0; color:var(--tx-mut-d); font-size:1.1rem; }

/* ============================================================
   TWO-COLUMN (AI)
   ============================================================ */
.two-col{ display:grid; grid-template-columns:1.05fr 1fr; gap:clamp(2rem,5vw,4.5rem); align-items:center; }
.col-head .btn{ margin-top:1.6rem; }

.check-list{ list-style:none; margin:0; padding:0; display:grid; gap:.7rem; }
.check-list li{
  display:flex; align-items:center; gap:1rem;
  font-weight:600; font-size:1.1rem; padding:1rem 1.3rem; border-radius:10px;
  background:var(--ink-3); border:1px solid var(--line-d); border-left:4px solid var(--red);
  color:#fff; transition:transform .2s var(--ease), background .2s;
}
.check-list li:hover{ transform:translateX(6px); background:var(--ink-4); }
/* checkmark tick */
.check-list .tick{
  width:22px; height:22px; background:transparent; border-radius:0; flex:none; position:relative;
}
.check-list .tick::after{
  content:""; position:absolute; left:4px; top:0; width:9px; height:16px;
  border:solid var(--red); border-width:0 4px 4px 0; transform:rotate(42deg);
}
/* on light sections */
.section-light .check-list li{ background:var(--card-l); border-color:var(--line-l); border-left-color:var(--red); color:var(--tx-dark); }
.check-list.two-up{ grid-template-columns:repeat(2,1fr); }

/* ============================================================
   PIPELINE
   ============================================================ */
.pipeline{
  list-style:none; margin:0 0 2.4rem; padding:0;
  display:flex; flex-wrap:wrap; align-items:stretch; gap:0;
  counter-reset:stage;
}
.pipeline li{
  position:relative; flex:1 1 160px; min-width:130px;
  background:var(--card-l); border:1px solid var(--line-l);
  padding:1.15rem 1rem 1.15rem 2rem;
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.15rem; letter-spacing:.03em; color:var(--tx-dark);
  display:flex; align-items:center;
  clip-path:polygon(0 0, calc(100% - 18px) 0, 100% 50%, calc(100% - 18px) 100%, 0 100%, 18px 50%);
  margin-right:-14px;
}
.pipeline li:first-child{ clip-path:polygon(0 0, calc(100% - 18px) 0, 100% 50%, calc(100% - 18px) 100%, 0 100%); border-radius:10px 0 0 10px; padding-left:1.3rem; }
.pipeline li.won{
  background:var(--red); color:#fff; border-color:var(--red);
  box-shadow:0 12px 30px -14px rgba(199,15,24,.8);
}
.pipeline li::before{ counter-increment:stage; content:"0" counter(stage); color:var(--red); font-size:.8em; margin-right:.55rem; opacity:.7; }
.pipeline li.won::before{ color:rgba(255,255,255,.7); }

/* ============================================================
   ORGANIZATIONS GRID
   ============================================================ */
.org-grid{ display:grid; gap:1rem; grid-template-columns:repeat(auto-fill, minmax(240px,1fr)); }
.org{
  background:var(--card-l); border:1px solid var(--line-l); border-left:4px solid var(--red);
  border-radius:10px; padding:1.3rem 1.4rem;
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.2rem; color:var(--tx-dark); letter-spacing:.01em;
  transition:transform .2s var(--ease), box-shadow .2s;
}
.org:hover{ transform:translateY(-5px); box-shadow:0 20px 36px -26px rgba(0,0,0,.45); }

/* ============================================================
   FEATURED WORK
   ============================================================ */
.work-grid{ display:grid; gap:1.4rem; grid-template-columns:repeat(auto-fit, minmax(300px,1fr)); }
.case{
  position:relative; overflow:hidden;
  background:linear-gradient(160deg, var(--ink-3), var(--ink-2));
  border:1px solid var(--line-d); border-radius:16px; padding:2rem 1.9rem;
  transition:transform .22s var(--ease), border-color .22s, box-shadow .22s;
}
.case::before{
  content:""; position:absolute; left:0; top:0; bottom:0; width:5px; background:var(--red);
}
.case:hover{ transform:translateY(-6px); border-color:var(--red); box-shadow:0 30px 50px -30px rgba(0,0,0,.8); }
.case-tag{
  display:inline-block; font-family:var(--head); font-weight:600; font-style:italic;
  text-transform:uppercase; letter-spacing:.1em; font-size:.85rem; color:var(--red); margin-bottom:.9rem;
}
.case h3{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:2rem; line-height:.95; margin:0 0 .7rem; color:#fff;
}
.case p{ margin:0 0 1.3rem; color:var(--tx-mut-d); }
.case-meta{ list-style:none; margin:0; padding:0; display:flex; flex-wrap:wrap; gap:.5rem; }
.case-meta li{
  font-size:.82rem; font-weight:600; text-transform:uppercase; letter-spacing:.04em;
  padding:.35em .8em; border-radius:999px; background:rgba(255,255,255,.06);
  border:1px solid var(--line-d); color:var(--tx-light);
}

/* ============================================================
   MANIFESTO
   ============================================================ */
.manifesto{
  background:
    radial-gradient(90% 120% at 15% 0%, rgba(199,15,24,.16), transparent 50%),
    var(--ink);
  color:#fff; padding:clamp(64px,11vh,130px) 0;
}
.mani-h{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(2rem,5.5vw,4rem); line-height:.95; margin:0 0 clamp(2.4rem,5vw,3.6rem);
  max-width:20ch;
}
.mani-grid{ display:grid; gap:1.4rem; grid-template-columns:repeat(auto-fit, minmax(260px,1fr)); }
.mani{
  padding:1.7rem 1.6rem; border-radius:14px; background:rgba(255,255,255,.03);
  border:1px solid var(--line-d); border-top:3px solid var(--red);
}
.mani h3{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.4rem; line-height:1.02; margin:0 0 .7rem;
}
.mani p{ margin:0; color:var(--tx-mut-d); font-size:.98rem; }

/* ============================================================
   PROCESS STEPS
   ============================================================ */
.steps{ list-style:none; margin:0; padding:0; display:grid; gap:1.4rem; grid-template-columns:repeat(auto-fit, minmax(260px,1fr)); counter-reset:st; }
.step{
  position:relative; background:var(--card-l); border:1px solid var(--line-l); border-radius:14px;
  padding:2rem 1.7rem 1.8rem;
  transition:transform .2s var(--ease), box-shadow .2s;
}
.step:hover{ transform:translateY(-6px); box-shadow:0 24px 44px -30px rgba(0,0,0,.4); }
.step-num{
  display:inline-block; font-family:var(--head); font-weight:800; font-style:italic;
  text-transform:uppercase; letter-spacing:.06em; color:var(--red); font-size:1.05rem;
  padding-bottom:.6rem; margin-bottom:1rem; border-bottom:3px solid var(--red);
}
.step h3{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.45rem; line-height:1; margin:0 0 .6rem; color:var(--tx-dark);
}
.step p{ margin:0; color:var(--tx-mut); }

/* ============================================================
   CONTACT
   ============================================================ */
.contact-inner{ display:grid; grid-template-columns:1fr 1fr; gap:clamp(2rem,5vw,4.5rem); align-items:start; }
.contact-direct{ list-style:none; margin:2.2rem 0 0; padding:0; display:grid; gap:.9rem; }
.contact-direct li{ display:flex; flex-direction:column; }
.contact-direct a{
  font-family:var(--head); font-weight:700; font-style:italic; font-size:1.35rem; color:#fff;
  transition:color .15s; width:max-content;
}
.contact-direct a:hover{ color:var(--red-bright); }
.cd-label{ font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase; font-size:1.5rem; }
.cd-role{ color:var(--tx-mut-d); font-size:.9rem; text-transform:uppercase; letter-spacing:.12em; }

.contact-form{
  background:var(--ink-3); border:1px solid var(--line-d); border-radius:16px;
  padding:clamp(1.5rem,3vw,2.2rem);
}
.hp{ position:absolute; left:-9999px; width:1px; height:1px; overflow:hidden; }
.field{ margin-bottom:1.05rem; }
.field-row{ display:grid; grid-template-columns:1fr 1fr; gap:1rem; }
.field label{
  display:block; font-family:var(--head); font-weight:600; font-style:italic;
  text-transform:uppercase; letter-spacing:.04em; font-size:.92rem; color:var(--tx-mut-d);
  margin-bottom:.4rem;
}
.field input, .field select, .field textarea{
  width:100%; font-family:var(--body); font-size:1rem; color:#fff;
  background:rgba(0,0,0,.28); border:1px solid var(--line-d); border-radius:10px;
  padding:.8rem .95rem; transition:border-color .16s, background .16s;
}
.field textarea{ resize:vertical; }
.field select{ appearance:none; background-image:linear-gradient(45deg,transparent 50%,var(--tx-mut-d) 50%),linear-gradient(135deg,var(--tx-mut-d) 50%,transparent 50%); background-position:calc(100% - 20px) 55%, calc(100% - 14px) 55%; background-size:6px 6px,6px 6px; background-repeat:no-repeat; }
.field input:focus, .field select:focus, .field textarea:focus{ outline:none; border-color:var(--red); background:rgba(0,0,0,.4); }
.field input:user-invalid{ border-color:var(--red-deep); }
.form-note{ margin:1rem 0 0; font-size:.95rem; color:var(--tx-mut-d); min-height:1.2em; }
.form-note.ok{ color:#5ad07a; font-weight:600; }
.form-note.err{ color:var(--red-bright); font-weight:600; }

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer{ background:#08080A; color:var(--tx-light); padding:clamp(48px,8vw,80px) 0 2rem; border-top:1px solid var(--line-d); }
.footer-inner{ display:grid; grid-template-columns:1.3fr 2fr; gap:2.5rem; padding-bottom:2.5rem; border-bottom:1px solid var(--line-d); }
.footer-brand .brand{ margin-bottom:1rem; }
.footer-tag{ color:var(--tx-mut-d); font-style:italic; margin:.2rem 0 1.2rem; }
.footer-nav{ display:grid; grid-template-columns:repeat(3,1fr); gap:1.5rem; }
.footer-nav h4{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  letter-spacing:.06em; font-size:1.05rem; color:var(--red); margin:0 0 1rem;
}
.footer-nav a{ display:block; color:var(--tx-mut-d); padding:.3rem 0; transition:color .14s; }
.footer-nav a:hover{ color:#fff; }
.footer-bottom{
  display:flex; align-items:center; justify-content:space-between; gap:1rem; flex-wrap:wrap;
  padding-top:1.6rem; color:var(--tx-mut-d); font-size:.9rem;
}
.footer-cta{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  color:#fff; transition:color .15s;
}
.footer-cta:hover{ color:var(--red-bright); }

/* ============================================================
   REVEAL ANIMATION
   ============================================================ */
.reveal{ opacity:0; transform:translateY(26px); transition:opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in{ opacity:1; transform:none; }
.reveal:nth-child(2){ transition-delay:.05s; }
.reveal:nth-child(3){ transition-delay:.1s; }
.reveal:nth-child(4){ transition-delay:.15s; }
.reveal:nth-child(5){ transition-delay:.2s; }
.reveal:nth-child(6){ transition-delay:.25s; }
@media (prefers-reduced-motion: reduce){
  .reveal{ opacity:1; transform:none; transition:none; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 900px){
  .two-col{ grid-template-columns:1fr; }
  .contact-inner{ grid-template-columns:1fr; }
  .footer-inner{ grid-template-columns:1fr; }
}
@media (max-width: 820px){
  .nav-toggle{ display:flex; }
  .nav{
    position:fixed; inset:72px 0 auto 0; flex-direction:column; align-items:stretch; gap:0;
    background:#0A0A0C; backdrop-filter:blur(14px);
    padding:1rem var(--pad) 1.6rem; border-bottom:1px solid var(--line-d);
    transform:translateY(-130%); transition:transform .32s var(--ease); z-index:99;
    box-shadow:0 24px 40px -20px rgba(0,0,0,.9);
  }
  .nav.open{ transform:translateY(0); }
  .nav a{ padding:.95rem 0; border-bottom:1px solid var(--line-d); font-size:1.2rem; }
  .nav a:not(.nav-cta)::after{ display:none; }
  .nav-cta{ margin-top:1rem; text-align:center; padding:.8em; }
  .site-header{ background:rgba(12,12,14,.9); backdrop-filter:blur(10px); border-bottom-color:var(--line-d); }
}
@media (max-width: 700px){
  .check-list.two-up{ grid-template-columns:1fr; }
  .field-row{ grid-template-columns:1fr; }
  .footer-nav{ grid-template-columns:1fr 1fr; }
  .positioning-inner{ flex-direction:column; align-items:flex-start; }
  .pipeline li{ flex-basis:100%; margin-right:0; margin-bottom:-6px; clip-path:none !important; border-radius:8px; padding-left:1.3rem !important; }
  .br-lg{ display:none; }
}
@media (max-width: 420px){
  .brand-word{ font-size:1.1rem; }
  .hero-cta{ flex-direction:column; align-items:stretch; }
  .hero-cta .btn{ width:100%; }
}

/* ============================================================
   INTERIOR PAGES (services, case studies)
   ============================================================ */
.subhero{
  position:relative; overflow:hidden;
  background:
    radial-gradient(110% 90% at 88% -10%, rgba(199,15,24,.20), transparent 55%),
    linear-gradient(180deg,#0B0B0D 0%, var(--ink) 70%, var(--ink-2) 100%);
  color:var(--tx-light);
  padding-top:clamp(110px, 17vh, 170px);
  padding-bottom:clamp(40px, 7vh, 72px);
}
.subhero .slash{ position:absolute; }
.breadcrumb{ margin:0 0 1.3rem; font-size:.9rem; color:var(--tx-mut-d); display:flex; flex-wrap:wrap; gap:.5rem; align-items:center; }
.breadcrumb a{ color:var(--tx-mut-d); transition:color .15s; }
.breadcrumb a:hover{ color:#fff; }
.breadcrumb span[aria-hidden]{ color:var(--red); font-weight:700; }
.breadcrumb .cur{ color:#fff; }
.subhero-h{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(2.1rem, 5.5vw, 4rem); line-height:.95; letter-spacing:-.005em; margin:0 0 1.1rem; max-width:18ch;
}
.subhero-sub{ font-size:clamp(1.05rem,1.8vw,1.25rem); color:var(--tx-mut-d); max-width:60ch; margin:0 0 1.8rem; }
.subhero .hero-cta{ margin-bottom:0; }

/* prose / content */
.prose{ max-width:74ch; }
.prose > * + *{ margin-top:1.1rem; }
.prose h2{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(1.5rem,3.4vw,2.1rem); line-height:1; margin-top:2.6rem; margin-bottom:.2rem; color:var(--tx-dark);
}
.section-dark .prose h2{ color:#fff; }
.prose h3{
  font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase;
  font-size:1.25rem; margin-top:1.6rem; color:var(--tx-dark);
}
.prose p{ color:var(--tx-mut); font-size:1.06rem; }
.section-dark .prose p{ color:var(--tx-mut-d); }
.prose strong{ color:var(--tx-dark); }
.prose a{ color:var(--red); font-weight:600; text-decoration:underline; text-underline-offset:3px; }
.prose a:hover{ color:var(--red-bright); }
.prose ul{ list-style:none; margin:0; padding:0; display:grid; gap:.7rem; }
.prose ul li{
  position:relative; padding-left:2rem; color:var(--tx-mut); font-size:1.04rem;
}
.prose ul li::before{
  content:""; position:absolute; left:0; top:.15em; width:12px; height:12px;
  border:solid var(--red); border-width:0 3px 3px 0; transform:rotate(42deg);
}
.section-dark .prose ul li{ color:var(--tx-mut-d); }

/* content layout: main + aside */
.page-grid{ display:grid; grid-template-columns:1fr; gap:clamp(2rem,5vw,4rem); }
.page-grid.with-aside{ grid-template-columns:1.7fr 1fr; }
.aside-card{
  background:var(--card-l); border:1px solid var(--line-l); border-left:4px solid var(--red);
  border-radius:14px; padding:1.6rem 1.5rem; align-self:start; position:sticky; top:92px;
}
.section-dark .aside-card{ background:var(--ink-3); border-color:var(--line-d); border-left-color:var(--red); }
.aside-card h3{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:1.15rem; margin:0 0 1rem; color:var(--tx-dark); letter-spacing:.02em;
}
.section-dark .aside-card h3{ color:#fff; }
.cs-meta{ list-style:none; margin:0; padding:0; display:grid; gap:.9rem; }
.cs-meta li{ display:flex; flex-direction:column; gap:.15rem; }
.cs-meta .k{ font-family:var(--head); font-weight:600; font-style:italic; text-transform:uppercase; letter-spacing:.08em; font-size:.78rem; color:var(--red); }
.cs-meta .v{ color:var(--tx-dark); font-weight:500; }
.section-dark .cs-meta .v{ color:var(--tx-light); }

/* CTA band */
.cta-band{
  background:
    radial-gradient(90% 130% at 12% 0%, rgba(199,15,24,.22), transparent 55%), var(--ink);
  color:#fff; padding:clamp(48px,8vw,90px) 0;
}
.cta-band .wrap{ display:flex; align-items:center; justify-content:space-between; gap:2rem; flex-wrap:wrap; }
.cta-band h2{
  font-family:var(--head); font-weight:800; font-style:italic; text-transform:uppercase;
  font-size:clamp(1.8rem,4.5vw,3rem); line-height:.95; margin:0; max-width:18ch;
}
.cta-band p{ margin:.6rem 0 0; color:var(--tx-mut-d); }

/* related cards */
.related-grid{ display:grid; gap:1.1rem; grid-template-columns:repeat(auto-fill,minmax(260px,1fr)); }
.related-card{
  display:block; background:var(--card-l); border:1px solid var(--line-l); border-left:4px solid var(--red);
  border-radius:12px; padding:1.4rem 1.4rem; transition:transform .2s var(--ease), box-shadow .2s, border-color .2s;
}
.related-card:hover{ transform:translateY(-5px); box-shadow:0 20px 36px -26px rgba(0,0,0,.45); border-left-color:var(--red-bright); }
.related-card .rc-kicker{ font-family:var(--head); font-weight:600; font-style:italic; text-transform:uppercase; letter-spacing:.1em; font-size:.78rem; color:var(--red); }
.related-card h3{ font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase; font-size:1.25rem; line-height:1.02; margin:.4rem 0 .5rem; color:var(--tx-dark); }
.related-card p{ margin:0; color:var(--tx-mut); font-size:.95rem; }
.related-card .rc-go{ display:inline-block; margin-top:.9rem; font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase; color:var(--red); font-size:.9rem; }

/* clickable service cards on home */
.svc-link{ display:inline-block; margin-top:1rem; font-family:var(--head); font-weight:700; font-style:italic; text-transform:uppercase; color:var(--red); font-size:.9rem; letter-spacing:.02em; }
.svc-link:hover{ color:var(--red-bright); }

@media (max-width: 860px){
  .page-grid.with-aside{ grid-template-columns:1fr; }
  .aside-card{ position:static; }
}